Robert Gordon University

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Digital Marketing

Robert Gordon University

Degree:Bachelor; Honours
Field of Study:Digital Communication and Media/Multimedia
Marketing/Marketing Management, General
Course Based:Yes
Length:4 Year(s)
Cost per year:*
National: $22,275

Tuitions fees have been converted to Canadian dollars and may change based on the current exchange rate.

Careers:InfluencerAdvertising ManagersFundraising Consultants

Description:

This course will provide you with the relevant knowledge and skills to design, deliver and evaluate digital marketing strategies and campaigns, in preparation for a successful career in the industry. You will be introduced to a wide range of technologies and techniques, providing you with an overview of the digital technology landscape and strategic marketing principles of today. You will have the opportunity to use these skills in real-world projects, building a portfolio of practical digital outputs for your CV, through placement and live agency projects. The technical skills you build are globally applicable and in high demand, the modules you study address strategic and theoretical issues that draw on international case studies. With a strong industry influence, and a curriculum that embraces a global outlook, you will develop a unique skillset that prepares you for an increasingly dynamic and creative range of careers, with demand both locally and internationally.

Prerequisites:

Grade for Entrance Previous Year (%)*65
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    We will consider applications from students with a High/Secondary School Diploma/Certificate with a minimum of 65% in at least five subjects at Grade 12. There are slight variations from state to state so applications will be viewed on a case by case basis.

    * The entrance grade may change from year to year. Please contact the school for further information.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on November 07, 2022